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Martsym

SIC 46900 · Non-specialised wholesale trade

General Merchandise

When a requirement does not fit a single category, it lands here. We source to a brief — specification, target landed cost, volume and date.

Approach
Sourced to brief
Coverage
Long-tail goods
Substitution
Included

How this direction works

Non-specialised wholesale is where our sourcing network earns its keep. Buyers come to us with a requirement rather than a product code: a landed cost to hit, a volume to cover, a date to meet. We go and find it.

This direction covers household goods, small electricals, packaging, consumables and the long tail of consumer products that retail and industrial buyers need but do not want to run four separate supplier relationships to obtain.

It is also where we run substitution work — finding an equivalent product when a preferred line is unavailable, discontinued, or has simply become uncompetitive at its current source.

Product groups

What we handle in this direction

Household & consumer

  • Housewares and kitchen goods
  • Cleaning and hygiene consumables
  • Storage and organisation products
  • Seasonal and promotional goods

Electrical & technical

  • Small domestic appliances
  • Lighting and electrical accessories
  • Cables, power supplies and inverters
  • Tools and workshop equipment

Packaging & industrial

  • Packaging materials and consumables
  • Disposables and catering supplies
  • Industrial consumables
  • Safety and protective equipment

Who buys this

Typical partners in this direction

  • Discount and variety retail chains
  • Wholesale distributors and importers
  • Industrial and facilities buyers
  • E-commerce operators and marketplaces

Sourcing general merchandise?

Send the specification, the volume and the destination market. We will come back with costed options and a realistic date.