SIC 46900 · Non-specialised wholesale trade
General Merchandise
When a requirement does not fit a single category, it lands here. We source to a brief — specification, target landed cost, volume and date.
- Approach
- Sourced to brief
- Coverage
- Long-tail goods
- Substitution
- Included
How this direction works
Non-specialised wholesale is where our sourcing network earns its keep. Buyers come to us with a requirement rather than a product code: a landed cost to hit, a volume to cover, a date to meet. We go and find it.
This direction covers household goods, small electricals, packaging, consumables and the long tail of consumer products that retail and industrial buyers need but do not want to run four separate supplier relationships to obtain.
It is also where we run substitution work — finding an equivalent product when a preferred line is unavailable, discontinued, or has simply become uncompetitive at its current source.
Product groups
What we handle in this direction
Household & consumer
- Housewares and kitchen goods
- Cleaning and hygiene consumables
- Storage and organisation products
- Seasonal and promotional goods
Electrical & technical
- Small domestic appliances
- Lighting and electrical accessories
- Cables, power supplies and inverters
- Tools and workshop equipment
Packaging & industrial
- Packaging materials and consumables
- Disposables and catering supplies
- Industrial consumables
- Safety and protective equipment
Who buys this
Typical partners in this direction
- Discount and variety retail chains
- Wholesale distributors and importers
- Industrial and facilities buyers
- E-commerce operators and marketplaces
Other directions
- 46420
Apparel & Footwear
Volume clothing and footwear programmes for retail chains, wholesalers and workwear suppliers.
- 46450
Perfume & Cosmetics
Fragrance, skincare and personal care lines with documented provenance and compliant labelling.
- 46730
Building Materials & Sanitary
Timber, finishing materials and sanitary equipment supplied against construction programmes and schedules.
Sourcing general merchandise?
Send the specification, the volume and the destination market. We will come back with costed options and a realistic date.